First QTR

Ransomware: Simple Steps to Protect Your Small Business Small businesses face a high risk of ransomware attacks, but prevention is key. Implement email filtering, educate employees, and keep software updated.... more When Small Business Should Consider Buying Information Lists Targeted lists yield higher ROI but beware of inaccurate data leading to spam flags. Optimize marketing with personalized, value-driven cold emails, leveraging strategic timing and effective CTAs to convert leads into customers.... more Remote VS In Office: Which One is Right for Your Small... Small businesses weigh remote vs. in-office work. Remote saves costs, offers global talent, but needs effective communication. In-office fosters community, supervision, but incurs higher costs. Flexibility is key.... more Why Your Small Business Needs Omnichannel Marketing Omnichannel marketing guarantees a consistent customer experience, driving revenue and brand recognition for small businesses. Starbucks showcases effective strategies. Start small, consider an app, and maintain clear calls to action across channels for enhanced customer satisfaction and brand succe... more QR Code Strategies: Scan Your Way to A Better Small Business QR codes empower small businesses with marketing, engagement, data collection, and payments. Creatively designed codes boost brand presence and customer interaction, offering a cost-effective growth strategy.... more The Importance of A CSR for Your Small Business Boost your small business with Corporate Social Responsibility (CSR). Elevate employee loyalty, customer perception, and revenue. Learn to integrate CSR, market effectively, and explore impactful ideas, aligning your business with positive change.... more

Second QTR

Grow Your Small Business with These Simple LinkedIn Strategies Unlock LinkedIn’s potential for small businesses: Optimize profiles, engage authentically, utilize analytics, and invest in targeted ads for growth.... more How Outsourcing Can Help Your Small Business Grow Outsourcing tasks like accounting, social media, HR, IT, and more can help small businesses grow by freeing up time and accessing expertise. Assess needs, set clear goals, and research providers for a cost-effective solution.... more

First QTR

Social Media Management Tools Social media is a powerful marketing and networking tool for small businesses. However, it can be time consuming. Social media management tools can help you beyond just saving time.... more Building an Emergency Fund In addition to saving for retirement or life goals like a home purchase, it is important to save for emergencies and avoid getting into additional debt.... more Funding Your Small Business Whether you are considering bootstrapping, crowdfunding, or a traditional bank or SBA loan, make sure you explore all of the options for funding your small business.... more 6 Instagram Story Ideas for Small Businesses Harness the power of Instagram Stories to educate and build trust with your existing and future clients. Here are a few topics and ideas.... more Financial Planning Understanding your net worth, setting goals, and protecting your assets are all important components of financial planning and taking charge of your personal financial situation.... more 6 Strategies to Streamline Content Creation and Save Time Here are some ideas to streamline your content creation. Find the strategies that work for you.... more 7 Must-Have Elements of Small Business Websites Updating and optimizing your small business website can improve its performance and bring in more business in 2023. Here are some "Must Haves" for your website!... more How to Keep Good Credit Building and keeping good credit requires patience, in addition to developing good financial habits, timely payment of bills, and awareness of your credit utilization ratio.... more Financial Stress Avoid financial stress by educating yourself, budgeting, paying bills on time, reviewing your credit report, and taking advantage of tools to increase your financial literacy.... more Clever Ways Small Businesses Can Leverage Customers’ New Year’s Resolutions Help you clients keep their New Year’s Resolutions. You’ll be instrumental in their long term success and it will grow your business. Here are some ideas!... more Small Business Owners and Mental Health: Caring for Personal Health and... Building good mental health habits for yourself and your team can bring many benefits. Here are some practical steps small business owners can take to care for their own and their employees mental health.... more Job Security and Stress Strengthening your financial stability can help you increase your job stability, cope with anxiety, and reduce your stress levels.... more

Second QTR

Running a Household and Owning a Business To successfully run your own business while simultaneously taking care of family, you need to set boundaries, such as limiting your workday and creating a dedicated work space.... more ChatGPT and Small Business Artificial Intelligence is a hot topic. Here is some basic information on what ChatGPT is and how you may be able to use it to help your small business.... more Becoming an Entrepreneur In addition to attending to personal finances and protecting assets, entrepreneurs need to take care of their families, become life-long learners, and practice true philanthropy.... more How to Decide if Twitter is Right for Your Small Business Is Twitter right for your business? It may come down to knowing your customers, establishing SMARTgoals, having a plan in place and having the bandwidth to engage your audience. Here are things toconsider.... more Google Ad Basics: An Easy-to-Use Guide Pull the right customers into your sales funnel and boost your online presence. Here are some ideas for using Google Ads to market to your customers online.... more Managing Personal Finances Take control of your personal finances by keeping track of bills and payments, analyzing your spending habits, and setting financial goals.... more Self-Care Versus Health Care Taking care of yourself can result in lower health-care costs, reduced financial stress, and overall physical and emotional well-being.... more How to Avoid Making the Wrong Cuts to Your Small Business... Need to cut costs? Don’t just totally cut your marketing budget. Here are some tips for making your marketing budget work for you.... more Planning Ahead for Changes in Retirement When planning for retirement, it is important to not only establish a financial plan but also to plan how you can be fulfilled and enjoy your retirement years.... more How to Celebrate National Small Business Week in 4 Easy Steps National Small Business Week for 2023 is April 30 - May 6. Here are some tips for boosting your business while celebrating your customers and community!... more How to Use YouTube for Small Business Success Redefine your small business success by integrating YouTube into your media mix. Take advantage of two billion monthly users that may be looking for your product or subject matter expert.... more Separating Business and Personal Finances Separate bank accounts, tax identification numbers, and credit cards are some of the ways you can distinguish your personal and business expenses, making it easier at tax time.... more

Third QTR

Do Not Make These Financial Mistakes After You Reach Age 50 It is never too late to correct past mistakes to ensure financial security as you age, so reduce debt, put away funds for an emergency, and strive to increase retirement savings.... more Generating More Sales with Strategic Funnels: A Guide for Small Businesses Reach your sales goals with sales funnels. Learn the benefits and best strategies for sales funnels for your small business.... more How Creating SMART Goals and KPIs Can Boost Your Small Business... A SMART goal is a result you want to accomplish, and a KPI reveals if you are headed in the right direction. Here is how they work!... more Recession Proof Your Savings Preparing for a recession involves careful review of current spending and savings habits as well as financial planning to help you survive future uncertainties.... more Email Marketing Best Practices for Small Businesses: 3 Areas That Matter... ... more Improving Work-Life Balance In order to achieve a better work-life balance, you need to focus on finding a routine, managing your finances, and finding time for family.... more Boost your Bottom Line with These 3 Creative Sales Strategies Small businesses need to find creative and cost-effective ways to generate sales. Learn these three key areas to ensure you are headed toward increased sales!... more Planning for Retirement Planning for retirement involves establishing a plan that is right for you, and taking into consideration the time you will have to invest and to spend.... more Five Ways to Get Money in an Emergency When you need to get money in a hurry, you should consider credit cards, personal lines of credit, and loans from your bank, your retirement plan, or from family or friends.... more A Small Business Owner’s Guide to Increase Productivity and Prevent Burnout An entrepreneur’s time management is never easy. Finding the strategies and tools that work best can boost small business owner productivity while preventing burnout. Here are some ideas to help you.... more Buying a House You Can Afford Purchasing a home is a major decision, and requires research into how much down payment you can afford, whether you must pay PMI, and finding the right mortgage loan.... more 4 Questions That Will Reveal Whether Your Small Business Social Media... Here are four focus areas that can help you determine if your small business is using social media to its full potential.... more

Fourth QTR

Why Your Small Business Needs QR Codes Discover the benefits of using QR codes for your small business. These cost-friendly, customizable codes drive traffic to your website, engage customers, and offer endless marketing possibilities.... more Essential Metrics for Small Business Success Unlock Small Business Success with Essential Metrics: Track Leads, Customer Data (CAC, CLV, Churn), and Projection Metrics (Sales Growth Rate, NPS). Use Quantitative Data for Informed Decision-Making and Improved Bottom Line.... more Red Flags When Buying a Home Before buying a home, inspect for foundation, electrical, and roof issues. Addressing these red flags is crucial for informed decisions.... more Why Project Management Tools Will Boost Your Small Business's Bottom Line Project management tools drive efficiency, save costs, and boost productivity for small businesses. Choose the right style, benefit from customization, and gain a competitive edge.... more Good Debt vs. Bad Debt Limit debt to necessary transactions, such as a student loan for higher education or a home mortgage, so you can build good credit and a strong financial future.... more Debit or Credit Card: What’s Best for Kids? Teaching your children about money management at home, including the ins and outs of bank accounts, and debit and credit cards, will help them learn financial responsibility.... more Small Business Video Content Made Easy: Boost Your Revenue with These... Unlock the potential of video marketing for small businesses. Learn to set goals, create content efficiently, and engage your audience with effective video strategies.... more The Importance of Cultivating a Growth Mindset for Small Business Owners Small business owners benefit from a growth mindset, fostering resilience, creativity, and success. Developing one involves stepping out of the comfort zone, embracing failures, and continual learning.... more Living on a Limited Income Living within your budget will not only bring you financial peace but also enable you to prepare for unexpected emergencies.... more Leveraging Customer Feedback to Improve Your Small Business Learning how to use customer feedback to make your customers feel valued, heard and appreciated will help you gain solid returns. Here are some tips for responding to customer feedback.... more How to Protect Against Title Theft Beware of con artists who use stolen identity documents to gain title to your home, or your vacation or investment property.... more