NFIB Weekly NewsSmall Business Marketing Small Businesses Adapt To Pandemic Consumption Patterns By Turning To Amazon, Etsy To Sell Their Wares (02/09/2021)
In his column for USA Today (2/8, Febius), Mike Febius wrote that although the growth of e-commerce has threatened some smaller, more traditional businesses, it has also provided “a lifeline” to others during the pandemic, helping them to stay afloat during the ongoing recession by allowing them to sell their wares on marketplaces like Amazon and Etsy. In fact, according to Febius, “the line between in-store and online is blurring, driven in part by pivot-or-perish stories,” with many entrepreneurs who own small brick-and-mortar businesses “helping to write the playbook for mom-and-pop success in the post-pandemic era.”
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