First QTR

Using Artificial Intelligence (AI) in Social Media AI aids social media marketing by generating content but poses risks like accuracy and copyright infringement. Human oversight is crucial for quality.... more Building Your Reputation on LinkedIn LinkedIn remains a primary professional platform in the US. Maximize your profile with endorsements, recommendations, articles, and group contributions to build reputation. LinkedIn tools amplify your professional image, but business conduct remains paramount.... more Fostering Community on Facebook Facebook builds community through dialogue. Businesses thrive by actively engaging, setting guidelines, and providing valuable content for organic growth.... more Social Media Trends for 2024 2024 social media trends: Focus on a primary platform, personalize LinkedIn, emphasize Reels on Instagram/Facebook, explore Threads, utilize long-form content, creative storytelling, caption videos, and consider premium content with pay-gated models. Adaptation and audience understanding remain cruc... more Using Alternative Social Networks Diversify strategy with Yelp, NextDoor, Reddit, Discord, Quora, and Substack. Tailor to target markets and adapt for effective brand promotion.... more 10 Ways to Use Pinterest for Business Leverage Pinterest for business success! Learn 10 strategic ways, from content sharing to advertising, to engage your target audience, boost traffic, and maximize social media impact.... more

Second QTR

Exploring New Social Media Tools Adopt new social tools strategically, considering business needs and learning curves. Stay updated without compromising efficiency.... more Leveraging Other People’s Content on Instagram Maximize Instagram by leveraging others’ content: share posts to Stories, remix content, add audio, and collaborate for wider reach.... more

First QTR

5 Random Handy Social Media Apps Create more opportunities for interaction and engagement. Connect with your audience in new ways and track your efforts. Check out these 5 apps to add to your social media toolkit!... more 4 Ways You Can Still Use Twitter There have been ownership, policy and feature changes at Twitter. Learn why a presence on Twitter may be beneficial for your business.... more 5 Social Media Marketing Tools You Need There are a number of activities involved in social media marketing and corresponding tools that can make those tasks easier. Here are 5 types of tools you may need.... more 5 Social Media Trends to Watch in 2023 “Trendspotting” is a part of social media marketing. Here are five social media trends that may have an impact on how you market your company on social networks... more Marketing and Advertising on TikTok TikTok can provide an array of advertising tools for your business. Learn what these advertising tools are and how to use them.... more The Facebook/Instagram Connection Understanding how Instagram and Facebook are connected and how they differ can help you leverage their combined tools to streamline your social media marketing efforts.... more

Second QTR

Establishing Your Social Media Community Guidelines Community guidelines for social media help set the stage for kinder conversations and behaviors from your followers. Give your users a clearer understanding of what is appropriate. Here’s how.... more Is TikTok or Snapchat Good for Your Business? There are several opportunities to use both TikTok and Snapchat. However, there are challenges in using either. Doyour homework and get familiar with the platforms. Learn more.... more 10 Social Media Marketing "Hacks" Social Media Marketing Hacks can help you attract more attention, grow a following and improve your posts. Here are 10 ideas for utilizing hacks.... more Best Practices for Reels and Stories Increase the visibility of your content by producing and publishing more Reels and Stories. Learn the differences on how to use them.... more 10 Ways to Use QR Codes for Social Media Marketing QR codes can be a useful, creative way of driving traffic to web-based destinations. Here are some ways to use QR codes for marketing efforts.... more 3 Reasons LinkedIn Premium May Be Worth the Money Social Media tools can help you connect with potential customers and vendors. Here are some reasons why LinkedIn Premium may be right for your business.... more

Third QTR

Creating Seasonal Social Media Campaigns Boost engagements on your posts by publishing content to your social media based on popular seasonal themes. Here are some ideas.... more Best Practices for Social Media-Driven Customer Service Responding to your customer’s needs, turning negative experiences into positive ones is the main goal of social media-based customer service. Here are some ideas on how to use it.... more Using Location-Based Social Media Marketing Use location-based marketing as a direct marketing strategy. It allows a mobile device's location to distribute content or services associated with a particular place. Here are some tips for using it.... more Revisiting Facebook Groups Facebook Groups provides more opportunities and features that can help you strengthen your relationship with your customers. Learn how to build your community.... more How to Create a Meme for Social Media A meme is potentially more powerful than an image alone or a graphic with a quote on it. It is the combination of the image and words. Learn how to use memes as one of your marketing tools.... more 5 Tips for Better Pinterest Pins There are many ways to enhance your Pinterest pins. Here are 5 tips to improve your pins.... more

Fourth QTR

5 Smartphone Apps to Enhance Social Media Marketing Maximizing Social Media Impact: Explore the top apps for marketers. From native networks to design tools, boost efficiency and creativity on the go.... more Optimizing Your YouTube Channel Elevate Your YouTube Presence: Learn to Optimize with Clear Setup, Playlist Organization, and Choose Maintenance Strategies for Effective Social Media Marketing. Boost Visibility and Engagement.... more 5 Features of Successful Online Communities Key Features for Successful Online Communities: Purpose, Focus, Guidelines, Monitoring, and Moderation. Learn how to foster and manage thriving online communities to enhance your brand.... more Threads versus Twitter (Now Called X) Amid Twitter’s rebranding to ’X’ by Elon Musk, the social media landscape shifts, creating ambiguity. Business owners face a shifting social media landscape, necessitating careful consideration.... more 4 Ways to Grow Your Instagram Following Increase your Instagram following organically with customer invites, interaction, a unique aesthetic, and varied content like Reels and Stories. Avoid buying followers for genuine engagement and growth.... more Enhancing Your LinkedIn Company Page There are many reasons to have a Linkedin Page for your business. Learn how to promote your company with the features of Linkedin described in this article.... more