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NFIB Weekly News Small Business Marketing

DMA Finds Email Still Has Best ROI, Lowest CPA. (07/11/2017)

MediaPost’s Email Marketing Daily (7/6, Nelson) reported that the Data & Marketing Association (DMA) said in its latest report on response rates that “email marketing remains the best digital marketing channel for return on investment.” In addition, the format’s cost-per-acquisition (CPA) was “the lowest of all media types” the DMA evaluated, coming in at $10.32. Online display ads, meanwhile, “had the lowest return on investment.”

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