NFIB Weekly NewsSmall Business Marketing DMA Finds Email Still Has Best ROI, Lowest CPA. (07/11/2017)
MediaPost’s Email Marketing Daily (7/6, Nelson) reported that the Data & Marketing Association (DMA) said in its latest report on response rates that “email marketing remains the best digital marketing channel for return on investment.” In addition, the format’s cost-per-acquisition (CPA) was “the lowest of all media types” the DMA evaluated, coming in at $10.32. Online display ads, meanwhile, “had the lowest return on investment.”
This website and the articles contained within are provided as a free service to you and for general informational purposes only. Information on this website is not intended to provide legal, accounting, tax or other advice. Please consult your attorney, accountant, or financial or other advisor with regard to your individual situation. We also make no warranty or representation regarding, and do not endorse, any linked websites or the information appearing there.