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NFIB Weekly News Small Business Marketing

Brands Still Leery Of Bots, Fake Accounts On Twitter. (07/11/2017)

Advertising Age (7/6, Sloane) reported that brands continue to be concerned that Twitter is attracting more bots and fake accounts than it should, and those brands are worried that bots, for instance, “might communicate with their accounts, follow them, retweet the content, and wind up costing money when advertisers pay for fake engagements.” Ad Age pointed out why “brands make tempting targets for bots,” and Twitter has accepted some types of third-party audits. Still, “Twitter has been dismissive of third-party statistics about bot activity, and claims that only it can measure that type of traffic accurately.”

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