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What's Hot in Small Business – Chris Crum

What's Hot in Small Business – Chris Crum
Chris Crum writes for Small Business Resources about what's new for small business. Chris was a featured writer with the iEntry Network of B2B Publications where hundreds of publications linked to his articles including the Wall Street Journal, USA Today, LA Times and the New York Times.

Facebook Announces New Plans for Helping Small Businesses Hire

Facebook Announces New Plans for Helping Small Businesses Hire

Last year, Facebook launched a very significant tool for small businesses, enabling them to use the massive social platform as a means of attracting and hiring job candidates. It rolled out here in the United States and in Canada, but Facebook has now announced plans to expand to more than 40 countries. As a result, businesses can tap a much more global talent pool, while people around the world can access a much larger number of opportunities.

In the digital age that allows this kind of connectedness, the "gig economy" is of course in full effect and will benefit most from Facebook's Jobs feature expansion. Among the new countries to have access to the features are the UK, Italy, Spain, Argentina and Brazil, to name a few.

Facebook users can apply for jobs without leaving Facebook itself. By going to www.facebook.com/jobs, they can access jobs at nearby businesses or search by location, industry, job type (full-time, part-time, internship, volunteer, or contract).

To appear in this area, a business can publish a job post. This is connected to the Facebook page that the business owner specifies. You can upload a new photo to go with the posting or use your page's cover photo. Enter the job title, location, and salary (optional), as well as the job type and details. You have the option to include answers to frequently asked questions and the ability to be notified of applications via email. The process is quite simple if you just go to the aforementioned URL.

Beyond appearing in this Jobs area of Facebook, you can add a Jobs tab to your business page where interested parties can look for open positions and easily apply using the info already associated with their Facebook account. Job postings will also appear in Facebook Marketplace (where people buy and sell goods) and even in the news feed just like any other page post.

It is worth noting that recent algorithm changes have led to business pages getting their posts in users' needs feeds less, so as you might expect, boosting these posts is going to be necessary to attract substantial visibility in the most-viewed part of Facebook. Doing so obviously gives you the ability to target candidates based on specific criteria.

One nice feature of Facebook's Jobs offering is that businesses can actually communicate with applicants through the Messenger feature. This way, interviews can be set up and automated reminders can be sent.

"Since 2011, Facebook has invested more than $1 billion in teams, technology and tools to help small businesses grow," the company said in its announcement. "But we know we can do more, and that's why this year alone, we're investing another $1 billion in free solutions, like our Jobs tool, and new programs, like Facebook Community Boost, to empower small businesses like yours to grow. Because when businesses succeed, communities thrive."

While Facebook's offering may not seem like anything new as we've had services like those offered by LinkedIn and others for years, Facebook brings incredible volume to the table. Last year, it crossed the 2 billion monthly users mark. Media reports have dubbed Facebook's offering a kind of "blue collar" LinkedIn, giving businesses access to not only highly-skilled workers, but also those with fewer skills to promote. Such candidates can still be viable employees, depending on the position and training offered.

Facebook shared a few examples of businesses who have already seen great success using its Jobs features. One tackle shop owner had difficulty finding candidates with the right skills until posting a job on his Facebook page, where he reportedly received 27 applications "immediately". He hired ten people. A trampoline park in Illinois got over 200 applications and filled 11 positions in just a week.


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