4 Facebook Features You Should Try

Depending on when you set up your Facebook Page and your initial business goals at the time, you may not have utilized all of the different features and enhancements Meta offers. Here are some of the more popular ones, what they do, and how they could benefit your business.

Action Buttons

Use action buttons to make it easier for people to reach you through your Facebook Page. These buttons appear at the top of your Page, and you can choose from a number of different actions. Here are the categories and action button names that are self-explanatory.

Help people support you: Book now, Sign up, Start order, View shop, Get tickets

Get people to contact you: Send message, Send WhatsApp message, Call now, Send email, Contact us

Link to your group or app: Learn more, Watch now, Visit group, Play game, Buy now, Reserve

While you can have only one action button per page, the variety of action buttons available for your Page covers many different ways to encourage someone to make contact or initiate a transaction. Pick the one that is most relevant to you and how you do business, as well as the one that you anticipate will generate the best response.

Facebook Polls

Surveying your members, followers, customers, or the general public (i.e. other Facebook users), is a great way to better understand their wants and needs. Learning both demographic and psychographic information about potential customers helps you sell to them in more meaningful and relevant ways. Understanding who your current customers are can help you optimize how you serve them.

While you can craft a longer survey to gather in-depth information, polls give you quick insights on a single topic. You can use polls for immediate feedback on a service or product or to find out a major pain point that others are experiencing that you could help address.

If you sell jewelry, you could ask about preferred price points people have when purchasing jewelry for someone else. Put different price ranges as possible answers and publish your poll. Promote your poll to get more responses. Once you get a significant number of answers, you may be surprised by the outcome. Knowing what people are willing or able to pay for fine jewelry could help guide you to produce a line that meets people’s needs to potentially increase sales.

You could then follow up with a poll to find out the price point people are comfortable with when buying jewelry for themselves. This information could spawn yet another product line that meets people’s needs to increase the likelihood of sales.

Stories

You may be familiar with Instagram Stories, but have you tried posting Stories to your Facebook Page directly? This tactic is especially handy if you aren’t using Instagram but want to take advantage of these short, multimedia posts that show up prominently at the top of your Facebook Page and people’s Facebook feeds.

Stories are a popular content format, particularly because of the embellishments that can be added to them including text overlay, stickers, countdowns, and even polls. Add popular music to set the tone and attract more attention. Even better, you can add live links to your Stories to help drive traffic to any online destination.

Stories can be posted live at events or scheduled through Meta’s Business Suite or any popular social media scheduling tool. Even if you publish a post on a topic, a Story can potentially add some reach to expand your audience.

Marketing experts have suggested that Stories tend to be seen by your current followers while Reels are more likely to be seen by your followers plus others who are not yet following your account. Either way, Stories can be quick hits of content that can make an impact.

Facebook Messenger

As a small business, you may be strapped for resources but are still faced with fielding customer service questions via phone, email, and in social media. While using Facebook Messenger, a text messaging feature, can add yet another channel for communications that can be confusing, there are some benefits and add-ons that can help enhance customer service while easing the workload.

In terms of benefits, Messenger can be more immediate and helpful for answering questions and addressing issues quickly if you have the time to do so. You can also set up an automatic response that is triggered when someone messages you. This response can be crafted with some Frequently Asked Questions to address some common issues.

You can also implement a Messenger bot which can be populated with similar questions and answers but that mimics a human responding. This type of feature uses artificial intelligence to give the feeling of an immediate and more personal response. While these Messenger bots are not perfect, they can reduce the need to respond immediately to every inquiry or complaint.

Messenger can be accessed on the web and on iOS and Android mobile devices. If you sell products or services, Messenger also has an integrated payment system to manage transactions within the app.

As you can see, there are features for Facebook Pages that you may not be using or should revisit in order to potentially reach and connect with more customers and prospects.