From best practices and calendars, to rules, protocol and networking, Social Media has redefined the way we do business. Refer to the articles in this section to learn how to make connections, share corporate news, market your products and services, and establish network guidelines and policies for your firm.

• What is Social Media
• Social Media Best Practices
• Developing a Social Media Calendar
• Internal and External Policies
• Introduction to Social Networking
• Using Alternative Social Networks
• Adopting a New Social Network

• Setting up a Facebook Page
• Enhancing a Facebook Page
• Managing a Facebook Group
• How to Post Strategic Status Updates
• Building Your Facebook Page Following
• Fostering Community on Facebook
• 5 Tips to Improve Your Facebook Marketing

• What is Twitter?
• Setting up a Twitter Account
• Branding Your Twitter Page
• Learning to Tweet
• Building Your Twitter Following

• What is LinkedIn?.
• Setting up a LinkedIn Account
• Networking Through LinkedIn
• Enhancing Your LinkedIn Profile
• Starting a LinkedIn Group
• Generating Leads with LinkedIn

• Coordinating Social Media Channels
• Social Media Management Tools
• Twitter Enhancement Tools
• Social Media Measurement Tools

• What is a Blog?
• Blogging for Business
• Blogging Best Practices
• Building a Community on Blogs
• Managing Blog Content

• Overview of Instagram
• Leveraging Other People’s Content on Instagram

• Overview of Pinterest for Business
• 10 Ways to Use Pinterest for Business
• Making Your Website Pinterest-Ready

• Overview of Snapchat

• What is TikTok?
• Planning and Creating TikToks
• TikTok Tricks and Techniques
• Marketing and Advertising on TikTok