As a profitable business owner, you must identify your marketplace and then prepare a marketing plan. Given that there are numerous ways to reach your targeted customers and prospects, you’ll do best if you explore options designed especially for small businesses.

The articles in this section offer a wealth of information on direct selling, from customer relations and best practices to telemarketing and barter arrangements.

• Face-to-Face: Keep Customers Satisfied
• Direct Selling Through Social Media Marketing
• Network to New Heights
• Training Techniques for Sales Staff
• Models that Work - Or Not
• Customer Relationships – A Process

• Training Sales-Floor Staff
• The Right Questions Can Define Customer Needs
• The Product Marketing Mix
• Sales Methods: All in the Timing

• Telemarketing: An Overview
• In - House Telemarketing Campaigns
• Outsourcing: Find the Right Telemarketing Company
• Tips: Telemarketing Training and Etiquette
• Lead Acquisition: Who to Call - Or Not

• The Barter System - Is It for You?