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Archive of Sales and Marketing Articles – Megan Rutherford

Archive of Sales and Marketing Articles – Megan Rutherford
Megan Rutherford has a diverse background in sales, marketing, and public relations. She has 15+ years of experience in helping small businesses grow their unique markets. Certified as an inbound marketer, Megan specializes in internet & email marketing, search engine optimization, social media, and more. Offline activities include direct mail marketing, public relations, and event planning.
  • Gathering Ratings and Reviews
    With the internet at everyone’s finger tips, having a good online presence and profile is important. Having great ratings and reviews is part of that as well. Encouraging customers to give their feedback can help you out in more ways than one!!... more
  • Ways to Track Marketing Analytics
    With so many things going on inside of a business, tracking marketing analytics may fall to the bottom of the list. Learning ways to track them, without taking up to much of your time is important. It can be very beneficial to any size business.... more
  • Aiding Employees to go Above and Beyond
    As a business owner, you want to have the best staff to represent your company. With that being said, you want then to go above and beyond expectations. There are ways to encourage and help your employees reach that level of excellence.... more
  • Ways to ‘Wow’ the Customer
    Every business owner wants to succeed and stand out among the competition. In order to do so you must know how to get and keep the attention on your company. With hard work and smart decisions it is possible.... more
  • Branding 101
    Managing and marketing your business can become very overwhelming and time considering. From day one, your business is building a brand. It is important you understand how to build and grow your brand.... more
  • Text Marketing for Business
    A new, innovative and cost-efficient way to reach your customers is through texting. Marketing your business through text messages can be very successful when done right.... more
Year to Date
First QTR
  • Aiding Employees to go Above and Beyond
    As a business owner, you want to have the best staff to represent your company. With that being said, you want then to go above and beyond expectations. There are ways to encourage and help your employees reach that level of excellence.... more
  • Ways to ‘Wow’ the Customer
    Every business owner wants to succeed and stand out among the competition. In order to do so you must know how to get and keep the attention on your company. With hard work and smart decisions it is possible.... more
  • Branding 101
    Managing and marketing your business can become very overwhelming and time considering. From day one, your business is building a brand. It is important you understand how to build and grow your brand.... more
  • Text Marketing for Business
    A new, innovative and cost-efficient way to reach your customers is through texting. Marketing your business through text messages can be very successful when done right.... more
  • Top Ways to Increase Retail Sales for a Small Business
    There are so many different ways you can increase retail sales for your small business. Upgrading your customer service, promoting, advertising through many different platforms, these are all ways you can expect to see your sales rise up.... more
  • Small Business Sales and Marketing Toolbox
    What's in your sales and marketing toolbox? Having the right tool for the job is essential. A small business should seek sales tools to support all sales functions.... more
Second QTR
  • Gathering Ratings and Reviews
    With the internet at everyone’s finger tips, having a good online presence and profile is important. Having great ratings and reviews is part of that as well. Encouraging customers to give their feedback can help you out in more ways than one!!... more
  • Ways to Track Marketing Analytics
    With so many things going on inside of a business, tracking marketing analytics may fall to the bottom of the list. Learning ways to track them, without taking up to much of your time is important. It can be very beneficial to any size business.... more
Year 2018
First QTR
  • Creating a Marketing Strategy for Small Businesses
    With only a little bit of time and effort you can easily create a marketing strategy. One of the smartest things and most essential tool for every small business is a good marketing strategy.... more
  • Boosting Sales for a Small Business
    With a limited budget you may think it will be hard to boost your sales. By using the right practices for your small business you can boost your sales on a budget. With the right tips and marketing strategies it is possible.... more
  • Outbound vs. Inbound Marketing- What’s Right for Your Small Business?
    Learning what is right for your business when it comes to marketing takes time, effort, and money. Whether your utilizing outbound or inbound strategies, communicating with customers, building a brand, and promoting products are all key benefits of marketing.... more
Second QTR
  • Sales at a Small Business - What's Your Funnel?
    Track the customer process. A sales funnel can be the key to measuring, managing and forecasting the sales process.... more
  • Out of the Box Marketing Ideas for Small Businesses
    Marketing is the way to get new customers and keep the current. Doing some out of the box marketing ideas is a great strategy for your small business.... more
  • CRM/Database Creation and Management for the Small Business
    Every small business should have a CRM/ database in place. However, the one you have might not be the best option for your company. Evaluating your CRM system and weighing out all the features and benefits it has to offer is important.... more
  • Low-Cost Advertising Ideas for Small Businesses
    Advertising can get pretty costly. Learning some new innovative ideas to boost sales and advertise with little to no cost can be very beneficial.... more
  • Small Business Strategies for Customer Service in the 21st Century
    The main goal for every small business is remarkable customer service. With all the new technology and modern communications, satisfying all of your customer service needs should be possible. Learning and using strategies will help make it easier.... more
Third QTR
  • Chabots in Marketing: Are They the Future of Customer Service?
    Chatbots are the next great marketing channel out there. Using them in your small business can be highly effective.... more
  • Guide to Writing a Sales and Marketing Plan
    Start off on the right foot. A sales and marketing plan is essential to any small business's success.... more
  • Facebook Advertising in 2018
    Facebook advertising has been around for some time now. However, it is still constantly evolving and becoming more and more useful for your business.... more
  • Pros and Cons of Push and Pull Marketing
    Push and Pull Marketing are two types of marketing strategies that small businesses should know how to utilize.... more
  • Marketing and Distribution Channels for Small Businesses
    Every business should carefully research and evaluate the best channels to effectively get the best marketing and distribution channel in place. Having a strategic plan in place will allow your small business to maximize its profits.... more
Fourth QTR
  • Competitive Intelligence for the Small Business
    Competition between businesses is extremely common and normal. Knowing your competition and learning how to monitor and keep up with them should be one of your company's priorities.... more
  • Techniques for Smarter (NOT HARDER) Marketing
    When in a small business, marketing can be a challenging and hard task. Learning smarter techniques and embracing marketing will make a huge difference.... more
  • The Power of Promotional Marketing
    Promotional marketing can be the best way to gain recognition for your business no matter the size. Learning all the marketing techniques and the process of promotional marketing can be very useful for your business.... more
  • 10 Strategies to Quickly Master Social Media for Small Businesses
    Social media is a great platform for advertising your business. Learning how to master all social media platforms is important and necessary for your business.... more
  • Omni-Channel Marketing
    By employing omni-channel marketing strategies, a company will be able to create a more personalized communication experience, regardless of the device being used.... more
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