An Overview of International Trade Opportunities for Small Businesses in 2025

In 2025, the global trade landscape continues to show resilience despite geopolitical tensions, policy changes, and economic uncertainties. According to recent data, global trade grew by an estimated $300 billion in the first half of the year, with a 1.5% increase in the first quarter, mainly driven by strong U.S. imports and European Union exports.

However, challenges remain. Merchandise trade is expected to decline slightly by 0.2% for the whole year, with a rebound anticipated in 2026, while services trade growth has slowed to 5% year-over-year in Q1.

Protectionism, including new tariffs and geoeconomic risks, is reshaping supply chains, prompting businesses to adopt nearshoring strategies in regions like South America. Despite these challenges, international trade presents small and medium-sized enterprises (SMEs) with unprecedented opportunities for growth, with overall trade expansion projected at 3.3%.

For small businesses, which comprise 97% of U.S. exporters and drive innovation, exporting can accelerate growth, boost wages, and enhance resilience.

Growth Areas for SMEs

Digital Exports

Digital trade, including e-commerce, software services, and online platforms, remains a key driver of economic growth, especially in developing regions. It encourages job creation and enhances welfare, with services trade continuing to be robust despite a slowdown.

For example, Europe’s services exports are expected to grow by 5%, highlighting opportunities in digital content and IT solutions. Small and medium-sized enterprises (SMEs) can leverage platforms to connect with global customers without traditional barriers, making digital exports an affordable way to reach new markets.

Emerging Markets

Emerging markets, such as those in Asia, Africa, Latin America, and the Middle East, are expected to contribute 62% of global GDP growth this year. Urbanization in countries like India and Southeast Asia is driving demand in sectors like retail, healthcare, and real estate, creating opportunities for SMEs to export specialized products or services. E-commerce in these regions is expanding rapidly, allowing small businesses to reach growing consumer bases. Additionally, cities in these areas are leveraging trade shifts to boost local economies, offering SMEs partnerships in sustainable goods and digital infrastructure. Nearshoring trends also provide opportunities for U.S.-based SMEs to manufacture and export closer to home, reducing risks tied to distant supply chains.

Essential Steps for SMEs to Get Started

Conduct Market Research

SMEs should start with comprehensive market research to determine demand, competition, and entry barriers in target countries. Understanding local consumer preferences and regulatory requirements is essential for success.

Develop an Export Plan

Creating a detailed export plan is crucial, outlining strategies for customer acquisition, logistics, and compliance. This plan functions as a roadmap for navigating the complexities of international markets.

Leverage Free Trade Agreements (FTAs)

Leveraging FTAs can significantly reduce tariffs and simplify market access. Many FTAs now include SME-specific chapters that promote inclusion through supplier programs and regional ecosystems. SMEs should explore agreements relevant to their target markets to maximize benefits.

Utilizing Export Resources

For U.S. businesses, resources such as the U.S. Small Business Administration (SBA) offer export financing through programs like the Export Working Capital Program and the State Trade Expansion Program (STEP), which provide grants for marketing, trade shows, and website internationalization. Collaborating with experts from organizations like Trade.gov or the International Chamber of Commerce (ICC) can help navigate regulations and connect with international buyers. Digital tools and AI can enhance processes across various areas, from market analysis to supply chain management.

Budget and Secure Financing

Planning for additional costs, such as shipping or compliance, and securing financing are essential to reduce risks like currency fluctuations or trade disruptions. SMEs should explore export financing options to maintain liquidity.

Conclusion

In 2025, SMEs face a dynamic yet promising landscape for international trade. By adopting digital exports, focusing on emerging markets, and leveraging FTAs and export resources, small businesses can turn local operations into global successes. With careful planning and strategic use of available tools, exporting can boost growth and support broader economic inclusiveness.