What’s new at Instagram? Like other social networks, Instagram rolls out new features, changes to existing features, or eliminates features altogether on a regular basis. Keeping up with the changes can be daunting and not all will prove useful to your business.

Here are some recent additions or modifications that you should know about to up your Instagram marketing game.

Reposts

You can now reshare Reels, carousels, and regular feed posts with a new feature in the Instagram app called Repost. Before Reposts were integrated into the Instagram app, you were forced to use third-party apps to republish someone else’s content onto your Instagram feed. After some beta testing of the feature, Repost is now widely available. Reposted content appears in a "Reposts" tab on your profile as well as in your followers’ feeds. You can add comments on the repost to provide context.

Longer Reels

Reels started out as a very short format at 15 seconds when it debuted in 2020. Since then, Reels have incrementally increased in length over time to 30, 60, and later 90 seconds. In early 2025, the Reels length was increased again, this time to three minutes. As of the third quarter of 2025, Reels can now be 20 minutes in length for videos uploaded to the app. While Instagram and social media experts still recommend keeping your videos short and sweet, there may be some valid use cases for longer videos such as an in-depth product demonstration.

Royalty-free music library

Built right into Instagram is a library of royalty-free music called Meta’s Sound Collection. This music can be used for Stories, Reels, and Carousels and is said to contain over 14,000 songs and sounds. The good news for businesses is that you can access this audio resource for commercial use, not just personal use. You can even use the music and sounds on ads. Tap on the Music sticker or button to search the library. Instagram will even suggest audio to match your content.

Audio Editing

Once you add sounds or music to your Reels, you can access a set of tools to adjust the volume, create a fade in or out, use the "Beats" tool to help you synchronize your video to the music, split the audio, and adjust the track you’ve chosen to pick a specific portion of the audio.

The Edits App

If you’re looking for more robust editing capabilities for your Instagram Reels, Instagram has released a standalone free app called Edits for that purpose-and to retain users who had been turning to apps like Canva and CapCut to edit their Reels. Some of the editing features include adding fonts and effects from an extensive library, keyframe editing for more precision, auto-captioning, adding B-roll and voiceovers, and a multi-track timeline. It even offers AI-powered features such as animation and green screen.

Add music to your Instagram profile

Yes, you can add a song to your profile on Instagram. While this may seem like a small thing, it is a way to enhance your Instagram profile. Pick music that fits your brand image. Change music regularly, seasonally, to match a promotion, or when the mood strikes.

As you can see, Instagram modifies their app regularly. The company is also emphasizing videos and Reels on the platform. By making it easier to edit and enhance video, they are hoping users will utilize the Instagram app for more of the stages of video production rather than turning to the competition.