Picsart recently announced the launch of its new AI-powered Logo Maker, which is specifically geared toward small businesses, solopreneurs, and those with side hustles. The company says everyone from food truck owners to sports leagues can use the tool to create professional logos and expand them into complete brand kits with fonts, colors, and templates ready for social media, as well as things like business cards, websites, etc.

The product is designed to be easy to use and fun. It can be accessed through Picsart’s website or using its mobile app. The company says it aims to encourage anyone who has an idea to build their brand by making it simple. Users can just open the tool, enter their business name and description, and then select preferred colors and styles. Then, they can export a high-quality JPG or transparent PNG file for printing, merchandising, etc.

“Today’s small business owners are true multitaskers—designing, marketing, and managing every aspect of their brands on their own,” commented Picsart Chief Product Officer Thibault Imbert. “With our new AI Logo Maker, we’re delivering a game-changing solution that puts pro-level creativity at their fingertips. Whether it’s a logo for their social media profile, packaging, merch, or even holiday cards, our Logo Maker and the entire Picsart platform empowers creators to transform ideas into reality quickly, affordably, and with ease.”

Picsart recently conducted a survey, finding that 80 percent of business owners said branding is critical to their growth and another 16 percent acknowledged it to be at least somewhat important. Seventy-eight percent are already utilizing artificial intelligence tools for their companies, and 72 percent said they created their own branding. As the company notes, its new tool will allow them to experiment with new styles, icons, etc.

The survey asked business owners what elements of brand identity they define as part of their business. Sixty-four percent cited their logo, while 59 percent cited color palette, and 46 percent cited brand values and mission. Forty-two percent cited typography and fonts.

When it comes to use of AI, 78 percent are using AI Image or video generators, such as Synthesia and others. Sixty-nine percent are using AI writing tools, such as ChatGPT. Sixty-one percent are already using AI branding and design tools such as Picsart and others.

The survey also looked at what marketing strategies have been most successful for the businesses polled. Seventy-seven percent cited social media as one of the most effective. This includes organic and influencer marketing. Second was email marketing at 56 percent, followed by content marketing at 52 percent. This includes blogs, videos, e-books, etc.

The survey also asked about challenges in marketing. Over 58 percent of small business owners stated that creating content that resonates with their audience or coming up with content ideas is the biggest marketing challenge they face. Over 17 percent said that finding the right platforms to reach their audience was their biggest marketing struggle.

The Logo Maker joins other Picsart tools, such as AI Background and Image Generator, and follows a recently announced partnership with Monotype and Getty. Picsart claims to have over 100 million monthly users and to have been installed on nearly 1.5 billion devices.