Overview of LinkedIn

LinkedIn is the granddaddy of professional/business networking sites, but its usefulness goes far beyond showcasing resumes. These days, endorsements and recommendations, news, interest groups, and job listings have become part of LinkedIn’s offerings, some for free and some as premium features.

• What is LinkedIn? - LinkedIn focuses on professional networking and Business-to-Business (B2B) interactions, featuring resumes, networking features, and company pages.
• Setting up a LinkedIn Professional Profile - LinkedIn is a social network with a focus on professional networking, warm leads, skills endorsements, and business referrals.
• Professional Networking Through LinkedIn - Built into LinkedIn’s platform are many ways to network with other professionals.
• Managing a LinkedIn Group - Like Facebook, LinkedIn offers Groups or forums where conversations can happen between members. The big difference is LinkedIn’s focus on business.
• Setting up a LinkedIn Company Page -
• Managing Your LinkedIn Company Page -
• Enhancing Your LinkedIn Profile and Page - Enhance your LinkedIn profile by posting videos, graphics, photographs, and blog posts.
• Generating Leads Through LinkedIn - Enhance your lead generation strategy with LinkedIn. Discover five effective tactics, from optimizing your profile to using advanced search and LinkedIn ads, to attract and convert warmer leads into sales for your business.