Business Resource Center

A Wealth of Knowledge at Your Fingertips

Home > Weekly Columns > Sales and Marketing

Font Adjust: A | A | A

7 Must-Have Elements of Small Business Websites

Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
Updating and optimizing your small business website can improve its performance and bring in more business in 2023. Here are some "Must Haves" for your website! 7 Must-Have Elements of Small Business Websites

No matter what kind of small business you own, a great website is essential for success in the 21st century. We aren’t just referring to a good design. There are many elements besides appearance that make a website customer-friendly and effective.

The New Year is a great time to assess your small business website and ensure it includes the critical elements hat generate leads and cater to your customers.

Whether you’re starting from scratch or evaluating your current website, here are seven elements that every smal business website should include.

1 An easy-to-use domain name

Every business needs a URL (domain name) that is easy to remember and write down. Keep things easy to spell, as short as possible, and easy to remember.

Use a .com domain if possible. Avoid .net, .co, and other options unless you can use a .gov, .edu, or .org extension.

Many small businesses also choose a broad web address to allow for future growth. For example, a domain name like "ShaneandShaneTreeRemoval.com" is specific, but it might be challenging to offer additional services in the future.

2 A clear description of your business-who are you, and what do you provide?

Include your name and a clear description of your products or services at the top of the homepage. Someone who discovers your website shouldn’t need to do any work to determine what your business does.

A clear description should help a visitor determine what you do within a few seconds and encourage them to continue exploring your website.

3 Include an easy site navigation bar on every page

Include a navigation menu at the top of every page on your website. Dropdowns in your menu help visitors navigate your website from any page. Keep things consistent and organized. In short, a customer should be able to navigate to any page on your website with just a few clicks.

4 Easy-to-locate contact information

Make it easy for potential customers to contact you. Any barriers to making a purchase may cause them to choose a competitor. Include your contact information in a variety of obvious locations on your website:

  • A "Contact Us" page with a link in the menu bar
  • Include contact information in the top corner of your home page or on the footer of every page.

5 Customer testimonials and reviews

Honest reviews from previous customers are a must. It’s no secret that many online shoppers use customer testimonials to guide their decisions.

Reviews help potential customers build trust and confirm whether your product or service will meet their needs. They can also provide valuable feedback for you and your team to ensure you provide high-quality service.

6 Optimize your website for SEO

Search Engine Optimization ensures that search engines index, rank, and show your website appropriately. When search engines index your website, it competes with other websites with similar content. The better your website design and content are, the higher your site will appear in search results.

Here are some easy actions you can take to improve your SEO:

  • Install an SSL certificate to keep your website secure. SSL is a security technology that ensures that information passed between web servers and browsers stays private.
  • Make sure your site is mobile-friendly
  • Include positive reviews online from Google, Facebook, Yelp, and other reputable locations
  • Include internal links on your site to keep people clicking around and engaged
  • Link to your site on your social media pages (Facebook, LinkedIn, Pinterest, etc.)

7 Add quality content to your website regularly

Both customers and search engines love fresh, quality content. If you want to keep a good ranking in search results and keep your audience coming back, you’ll need a steady supply of relevant content.

Some examples of new content you can add to your site regularly include:

  • New testimonials
  • Case studies of recent successful projects
  • Blog posts
  • Videos
  • Tutorials and "how to" content

Updating and optimizing your small business website can improve its performance and bring in more business in 2023.

Works Cited

https://www.entrepreneur.com/business-news/10-things-every-small-business-website-needs/217499#!

https://websitedesignkingston.com/15-small-business-website-essentials/

https://www.forbes.com/sites/allbusiness/2019/05/25/small-business-website-tips/?sh=25bfd8a221ad

https://hpxmedia.com/essential-elements-every-small-business-website-needs-in-2022/

https://www.theedigital.com/blog/things-every-business-website-should-have

https://www.businessnewsdaily.com/9811-effective-business-website-tips.html


This website and the articles contained within are provided as a free service to you and for general informational purposes only. Information on this website is not intended to provide legal, accounting, tax or other advice. Please consult your attorney, accountant, or financial or other advisor with regard to your individual situation. We also make no warranty or representation regarding, and do not endorse, any linked websites or the information appearing there.
© 2023 Small Business Resources.