Why Your Small Business Needs QR Codes
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states. | |
Discover the benefits of using QR codes for your small business. These cost-friendly, customizable codes drive traffic to your website, engage customers, and offer endless marketing possibilities.
You want to promote your small business and showcase everything you offer, but printing full-color promotional materials can be expensive. Let’s explore how using QR codes can be a cost-friendly way to advertise and drive traffic to your website. What is a QR code, and why should I use them? A QR code is a type of square barcode that stores data. This group of pixels are set in a code that phones, computers, and tablets can read. These codes direct users to an online page where you can decide what you want them to see. A mobile-friendly sales funnel can start with a QR code that grabs customer attention. With almost 80% of the population making mobile purchases, QR codes are a great way to quickly capture shoppers’ attention. The pandemic revived the use of QR codes, and their popularity skyrocketed. Their use has continued to grow since. QR Codes and your existing business channels Every business should have a website and social media. While consumers of all ages shop online, younger generations prefer using their mobile devices to explore businesses and make purchases. Half (55%) of consumers make purchases through social media. 29% make weekly purchases, while another 24% shop more than once a week. All of these statistics add up to an opportunity for your small business. How to use QR Codes Making a QR code is simple. Several free QR code generators are available. Some will only allow the code to be accessible for a specific period, which might be helpful for short-term sales or promotions. Some free QR generators include Adobe Express and Canva. Both sites will also allow you to customize your QR code and place it on promotional designs that are ready to use. You can print them or put them directly online on your social media channels. You can also integrate your QR codes into your Google Ads for a faster trip through your sales funnel. Ideas for QR Code Use in Small Businesses
There are endless options for using QR codes. Because they are so easy to track, they also offer a simple data collection and analytics option. QR codes are easy to create, have a multitude of uses, and allow customers to be proactive in the sales journey. This simple set of pixels is easy on the marketing budget and big on returns. Resources: https://www.avast.com/c-what-is-qr-code-how-to-scan#:~:text=A%20QR%20code%20 https://www.businessnewsdaily.com/1767-qr-codes-business.html |