Generating More Sales with Strategic Funnels: A Guide for Small Businesses
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states. | |
Reach your sales goals with sales funnels. Learn the benefits and best strategies for sales funnels for your small business.
A sales funnel outlines your customer’s purchasing journey from the beginning to the end. Small businesses looking to ramp up sales find that developing a strategic sales funnel is the perfect way to reach their goals. A strategic funnel allows you to create an engaging customer journey and optimize your funnel for maximum impact. We will explore the benefits and best strategies for sales funnels for your small business. Benefits of Strategic Sales Funnels Creating a strategic funnel for your small business will allow you to:
Identifying the right strategies for your funnel An effective small business sales funnel requires knowing your ideal customer and predicting their behavior. Establishing that ideal customer makes creating the correct type of funnel easier. Three common types of funnels include:
Because sales funnels are so customizable, you can tailor yours to fit your ideal customer. Additionally, your small business can combine funnels or use different funnels for different types of buyers. Some ideas to better identify the right strategy for your small business are:
Developing a Sales Funnel that Engages Your Ideal Customer Researching and analyzing demographics, data, and overall customer preferences can help you create a strategic funnel that attracts your target audience. Important trends for 2023 include:
Don’t be afraid to experiment with new ways to attract and retain customers. You might even use A/B testing, such as two different Google Ads, to determine which is the most effective. Creating a strategic sales funnel will take research, data, and optimization. Spending time building a thoughtful sales funnel for your small business will help you reach new customers and retain current ideal customers to boost overall sales. Works Cited: https://keap.com/product/sales-funnel https://sparkppc.com/blog/small-business-sales-funnel/ https://www.clickfunnels.com/blog/types-of-sales-funnels/ https://slidemodel.com/sales-funnel-guide/ |