The Importance of A CSR for Your Small Business
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states. | |
Boost your small business with Corporate Social Responsibility (CSR). Elevate employee loyalty, customer perception, and revenue. Learn to integrate CSR, market effectively, and explore impactful ideas, aligning your business with positive change.
You’ve spent time telling the world your small business story, devising a marketing plan, and establishing a brand. Your small business is building solid relationships with your customers. Now, you want to focus on customer loyalty, new customers, and boosting sales. The answer is finding a CSR. A CSR, or Corporate Social Responsibility, isn’t just for corporations. Any business can be socially accountable and contribute to change, and people have grown to expect it. Fifty-five percent of customers are willing to pay more if a company is socially responsible. It’s time to take a step beyond basic volunteering and bring a socially responsible mission into your marketing plan. Let’s look at CSR benefits, how to get started, marketing strategies, and some unique ideas. Benefits Having a CSR can carry several benefits for your small business. Corporate Social Responsibility has a positive effect on employee loyalty. Studies found these initiatives increase staff productivity and engagement, especially for Millennials. Not only do employees feel strongly about causes, but it also increases customer perception and loyalty. Statistically speaking, having a CSR can reduce employee turnover by 50% and boost your revenue by as much as 20%. How to Get Started Incorporating CSR into your small business can be daunting, with many things to choose from. If you aren’t sure which direction to take, include your staff and even your customers in submitting ideas.
Marketing ideas While having a CSR is about doing good, it doesn’t hurt to let people know. Marketing your cause can raise awareness and generate more support, making it more than marketing.
CSR Ideas
References https://www.sba.gov/blog/corporate-social-responsibility-what-your-small-business-needs-know https://smallmightycsr.com/6-steps-to-csr/ https://www.charities.org/news/5-reasons-small-businesses-should-adopt-csr-strategy-how-do-it https://goodworldnow.com/articles/a-guide-to-csr-for-small-mid-sized-enterprises https://thepostworkspaces.com/5-cheap-csr-ideas/ https://brandminds.com/the-best-10-csr-campaigns-of-the-last-years/ |